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Endless Fun Without Reaching the Summit!
Events, Scenery, and the Story of Trail Station — The Gotemba Way to Explore Mt. Fuji
"When people think of Mt. Fuji, they imagine pushing hard for the summit."
Does that sound familiar? In reality, the Gotemba Trail — known as the toughest of all the Mt. Fuji routes — is now drawing huge attention as a new hub for Mt. Fuji tourism where you can enjoy a full day without ever reaching the top.
We sat down with Takajika-san and Yamaguchi-san, the representatives of Region Port LLC — the company that operates the Mt. Fuji Trail Station (affectionately known as "Toreste") at the Gotemba New 5th Station, serves as the secretariat of the Mt. Fuji Tourism Gotemba Executive Committee, and works to bridge the gap between the mountain and the town.
From Japan's oldest trail running culture to shaved ice that goes viral on social media, and a night market that lights up the sky — we're sharing the "smart Gotemba way" to make your time around Mt. Fuji many times more enjoyable!
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Point 1
The 5th Station Is a Natural Planetarium!
Hidden Spots Around Mt. Fuji That Dazzle All Five Senses — No Climbing Required - Point 2 From a Trail Running Mecca to Music Festivals and a Buzzing Night Scene — Major Events That Color Gotemba
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Point 3
It All Started with a Single Tent.
The Role of the Trail Station in Connecting Mountain and Town — and Keeping People Safe - Column We Want to Leave Behind a Hometown That the Next Generation Can Be Proud Of
- More Related Links & Video Introductions
POINT 01
リージョンポート合同会社代表 田近さん
The 5th Station Is a Natural Planetarium!
Hidden Spots Around Mt. Fuji That Dazzle All Five Senses — No Climbing Required
"The Gotemba New 5th Station sits at 1,440 meters above sea level. There are actually so many breathtaking views here that you don't need to go any higher," says Takajika-san with a smile.
For example, the star-filled sky you can see from the 5th Station parking lot in the middle of the night. The clean air of the Gotemba route turns the sky into a natural planetarium — the Milky Way is clearly visible to the naked eye. Visit early in the morning and you'll be rewarded with a spectacular sea of clouds stretching below you, plus sweeping panoramas all the way to the Hakone mountain range.
Futago-yama (Twin Mountains)
Rising right beside the Gotemba New 5th Station, Futago-yama is one of Mt. Fuji's parasitic volcanic cones, also known by its alternate name "Futatsuzuka."
With just a pair of sneakers and something to drink, you can enjoy a casual 90-minute trek at this highly recommended spot.
Mt. Fuji Natural Recreation Forest
A hiking course that spreads out right beside the 5th Station. You'll find dramatic lava cliffs and lava tunnels, ancient beech forests with trees over 300 years old, and a haven for birdwatchers drawn by the area's rare and distinctive bird calls.
"Grueling summit climbing isn't the only way to experience Mt. Fuji. Just stopping by casually, enjoying great food, and connecting with nature is more than enough to create the most wonderful memories."
POINT 02
From a Trail Running Mecca to Music Festivals and a Buzzing Night Scene —
Major Events That Color Gotemba
The Gotemba Trail has long harbored its own unique culture of running the mountain. The "Mt. Fuji Ekiden Relay Race," held every year in the first week of August, is Japan's oldest Mt. Fuji race — a round trip from within Gotemba City all the way to the summit. The 5th Station is packed with spectators eager to watch runners hurtle down the famous "Great Sand Run" at breathtaking speed.
Building on this traditional running culture, Region Port has developed it into a full slate of modern events. Every late April, they serve as co-representatives of "Mt.FUJI 100," a trail running race that draws large numbers of participants from across Japan and around the world. The runners aren't just remarkably fit — they also pick up litter on the mountain and help struggling hikers, making them cherished partners of the Gotemba Trail community.
And the efforts to energize the area don't stop at the mountain.
ACO CHiLL CAMP
A laid-back, family-friendly entry-level music festival held every May.
Gotemba's Summer Tradition: The Night Market
A beloved summer tradition held in front of Gotemba Station during the Mt. Fuji climbing season, combining illuminations and a night market. It all started when local high school students said, "Wouldn't it be great to have illuminations in summer too?"
In the past, Gotemba's mountain (5th Station) and the town below were barely connected — but through these events and the guidance of Yamaguchi-san and the team, climbers on their way back are now making detours to the night market in town, and the distance between mountain and city has shrunk dramatically.
POINT 03
It All Started with a Single Tent.
The Role of the Trail Station in Connecting Mountain and Town — and Keeping People Safe
The hub connecting all of this activity is the Trail Station (affectionately called "Toreste"), a community space at the Gotemba New 5th Station.
Today it attracts roughly 80,000 visitors per year — tourists, hikers, and trail runners alike — but in 2013, the year Mt. Fuji was designated a UNESCO World Heritage Site, there was truly nothing here. Determined to change that and warmly welcome visitors from around the world, Takajika-san and Yamaguchi-san consulted with local authorities and launched operations from a bare minimum of "a single tent and a few chairs," running for just nine days. Every day, they would head up to the 5th Station at 2 a.m. to set up the tent, then take it down again in the evening — grueling work they kept up day after day. The raw dedication moved visitors to respond with heartfelt words of gratitude, and that eventually led to today's permanent station.
御殿場口新5合目トレイルステーション運営代表 山口さん
Today's Trail Station is both a warm community hub — drawing fans who come from across Japan year after year just to visit — and a frontline guardian of safe climbing. One of its most valuable tools is the "Imafuji" data, which visualizes real-time mountain weather conditions.
"Because the Gotemba New 5th Station is at a relatively low elevation, the conditions here are often calm and sunny. But when I show visitors the Imafuji screen and explain concretely, 'Right now the summit has winds of 20 meters per second — it's this dangerous,' even lightly equipped inbound tourists and first-timers respond with, 'Okay, let's skip it this time.' Imafuji's data is incredibly powerful for talking people out of reckless climbs and keeping them safe."
ColumnA Note for the Future: Why We Keep Building Events and Communities
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"People often talk about regional revitalization and community building — but what we really want to do is 'cultivate the next generation.' We want to leave behind great companies and a vibrant town that will make young people, including our own children, want to stay in Gotemba forever and build their careers here. All we can do in our lifetime is plant those seeds, but as the region's port — Region Port — we'll keep building cool places, now and into the future."
MoreRelated Links
Mt. Fuji Trail Station — Official Website
[URL:https://mtfujitrailstation.com/]
A breathtaking community space above the clouds at 1,440 meters — right in the heart of Mt. Fuji.
ACO CHiLL CAMP
[URL:https://acochill.com/]
A family-friendly outdoor festival held at the foot of Mt. Fuji in Gotemba, featuring music, camping, and outdoor activities.
Mt.FUJI 100
[URL:https://mtfuji100.com/]
An international trail running race held on the slopes of Mt. Fuji, drawing trail runners from around the world.
SUMMER ILLUMINATION and GOOD NIGHT in GOTEMBA Sta.
[URL:https://www.city.gotemba.lg.jp/appeal/appeal-p-info/15398.html]
A summer night event held in front of Gotemba Station, offering light displays, music, food, and a lively market.
Mitsuhiro Yoshimoto
PROFILE
Region Port LLC, based in Gotemba City, Shizuoka Prefecture, operates a creative business centered on advertising, web design, and event management. Through the planning and management of events including the trail running race Mt.FUJI 100, the music and outdoor festival ACO CHiLL CAMP, and GOOD NIGHT in GOTEMBA Sta. held in front of Gotemba Station, the company works to share the appeal of Mt. Fuji and Gotemba with people across Japan, and is committed to regional revitalization.